It’s very important to have a good mix of the three types of content if you want to get the most organic visitor possible, because each type of content serves a different, specific purpose as far as generating traffic and converting it. Let’s take a look at the three content types, and what each one is used for.
Educational content is the foundation for almost any type of content marketing plan. It’s the type of content that gets searched for, the type that really converts readers into subscribers or buyers, and the type that will keep people coming back to your site.
If you want to get search engine traffic, educational content should be the cornerstone of your overall content marketing plan. It’s also the type of content most likely to help you establish yourself as an expert in your niche.
Trendy content — content that is based on breaking news, trends, current events, etc. – will get you traffic from people who may already know a significant amount of info about your niche, but are looking out for new things.
For example, maybe they already know how to knit and follow a knitting pattern, but they might be interested in reading about a new type of stitch someone invented, or a new type of knitting needle that makes knitting easier.
Finally, there’s viral content, which is the type of content that is entertaining, or exciting, or shocking.
Viral content is obviously the most likely content to be shared via social media, because people like to share content they think will surprise their friends and family, and they like to be the first to do it.
Not all websites need all three types of content. For example, some sites focus specifically on news or viral
content like celebrity news or cute animals. Those sites might not need educational content. But MOST websites do need a good mix of all three types.
With our next blog, we’re going to focus on creating quality educational content that will please both visitors and search engines, so don’t miss it!