Trendy content is the type of content that follows all the latest breaking news and trends in your industry. It includes new inventions, innovations, new products and product discontinuations, news, special events, etc.
Trendy content is often somewhat seasonal – meaning you may get a surge of traffic for a while after you first post about it, but the traffic will wane when the information becomes “old news”.
But trendy content can get you a lot of traffic for a short while after it’s posted, and that traffic will often
come from social media since people are more prone to share content that is new or different from the type of content they normally see.
It’s not likely that you’ll be the very first to post a particular piece of breaking news unless you’re truly an
industry insider in your niche.
Instead, you’ll need to keep up to date on events in your niche by following social media accounts that often post breaking news and perhaps by signing up for Google Alerts regarding news related keywords in your niche.
You don’t have to be the first to post the news, you just have to post it quickly enough that a good number of people haven’t yet heard about it.
For this reason, it’s important to not only stay on top of news in your niche, but also be ready to write content at the drop of a hat in order to be one of the first to post it. Don’t procrastinate when it comes to posting news!
You can procrastinate a little in other areas if you must, but this is one place where it really pays to respond quickly.
Whenever you post about some sort of trending topic, it’s especially important to share your content on all of your social media accounts immediately after posting. This will get your content out there in front of as many people as quickly as possible, and give you the best chance of being the first place people see that content.
This type of content loses its impact quickly if readers have already seen it elsewhere. It’s not like an
educational article that will be evergreen in a niche.
Tomorrow we’re going to talk about another type of content that can bring in viral traffic like trendy content, but this type of content is a lot more evergreen in nature!